1) Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
Guided Response:
1. Review section 3.2 in our text regarding product life cycles.
2. Identify an appropriate product, product category or brand.
- One that has moved through all phases of the life cycle
- Do a web search for dead brands or product fads. Or use this article about bygone tech (Links to an external site.) for inspiration.
3. Research your brand/product/category to answer the following:
- The approximate timing of each life cycle phase
- The key events that marked the start or end of each phase
- Use at least three sources
4. Post this information to the discussion forum below.
- In the title of your post identify your product/brand/category.
2) Check out our sample annotated web page (Links to an external site.) for a high-end pet boutique.
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- Mouse over highlighted areas to view associated commentary.
- Pick one of the two brands and visit their website
- Sport Clips (Links to an external site.) or Sister Snog (Links to an external site.)
- Identify a site page – landing page or otherwise – where place and/or product is featured.
- Remember; place encompasses physical and virtual locations
- Copy the webpage link from your browser.
- Screen capture and annotate the webpage using BounceApp (Links to an external site.)
- See the step by step tutorial (Links to an external site.)
- Identify at least three examples of how place and or product is used to reinforce the gender targeting.
- Write at least two sentences of explanation for each example.
- When done, copy the link to your annotated BounceApp page.
- Post your annotated webpage link to the discussion forum below.
- In the post title identify whether you picked Sport Clips or Sister Snog.
- In the body of post, provide your BounceApp page link. See example.
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