Blockchain is an IT that has the potential to revolutionize many business processes and many organizations are already integrating blockchain technology into their business strategies. The purpose of this assignment is to analyze and/or interpret a technological innovation (blockchain) through the lens of relevant course content (business-IT strategy). To learn more and prepare for the assignment, the following materials are provided:
McKeen & Smith, Chapter 2 – Developing IT Strategy for Business Value: McKeen Smith Chapter 2 Developing IT Strategy.pdf
What is Blockchain (6:26) – https://www.youtube.com/watch?v=3xGLc-zz9cA
Blockchains: How can they be used? (7:07) – https://www.youtube.com/watch?v=aQWflNQuP_o
Why Blockchain Matters More Than You Think (5:55) – https://www.youtube.com/watch?v=GVN0Ddr3xig
You will submit a maximum 2-page strategy analysis paper addressing these prompts:
Think of a traditional business, e.g. Walmart, and create a strategy for how it might use blockchain to gain competitive advantage. Give a brief description of the organization’s current business model if it is not a well-known organization. Describe your strategy in terms of one of the 5 types of initiatives from pp. 22-23 in the McKeen & Smith chapter. Explain exactly what competitive advantage is expected. Discuss what types of success measure the organization should use to evaluate the strategy.
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