Predictive analytics is referred to as the process of using statistics and modeling techniques for explaining the future performance of the business or any program. Whereas, descriptive analytics is referred to as the process of examiningthe data or content that is performed in the past. Predictive and descriptive analytics are having oppositional objectives but they are closely related to each other (Selvaraj & Marudappa, 2018). The relation between these analytics is helped to get accurate information about the past and make better predictions for the future. The predictive analytic tools are used to fill the gaps in currently available data. It means Descriptive analytics is explaining “what happened in the past” and the predictive analysis is explaining “what might be happening in the future”. For example, Descriptive analytics is explaining
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