Assignment:
Develop an improved mission statement for Coca-Cola following the below steps:
1. Refer to the Cohesion Case (p. 29 on vision/mission located in the below book reference).
2. Review Coca-Cola’s mission statement located on the corporate website at: http://www.coca-colacompany.com/our-company/mission-vision-values.
3. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.
4. Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.
5. Explain in a paragraph how or why your proposed vision statement is better than the existing document.
Book reference:
Strategic Management. A Competitive Advantage Approach. 17th Edition