Essay:
Imagine you have been assigned to grow international sales of a nutrition supplement like Ensure. Youâ€
re
the brand manager.
*Using the Product X Market growth matrix, where are your opportunities to grow sales? Explain briefly
the combination of 4Ps you would use.
*One idea you propose must include market development – specifically, what foreign country would be
attractive to market your brand? Assess the attractiveness of at least two countries concisely using the
tools youâ€ve seen in class (I have a bunch of resources in Chapter 3 “Trade Environment†on Canvas
where you can start.) Propose the best country to sell Ensure in and defend your answer.
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