Marketing Plan PresentationAssignment
As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project.
The Presentation
A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender a professional business audience (think TVs Shark Tank).
Keys to a successful presentation:
Professionally prepared slides
Presentation skills count enunciation and correct pronunciation is important
Avoid background noise
Do not read the slides – tell your story
Be prepared for the discussion in Module 8 your classmates will provide feedback on your presentation
Your slides should follow this format and sequence:
Cover slide which includes your name and project
You may have optional slide(s) with pictures or relevant images
Product description with FAB 2-3 slides
SWOT – 4 slides (one each factor)
Segmentation 2 slides (one each segment)
Supply chain – 1 slide – should be similar to the chart in the written plan
IMC will vary, but commonly 3-5 slides
Closing
Reference list – you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
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