Evaluate international marketing situations from the perspective of an international marketing manager..
1. Evaluate international marketing situations from the perspective of an international marketing manager.
2. Construct an international marketing plan for a given marketing situation.
Prepare an outline marketing plan for a foreign brand, for entry into an international market (100% of marks).
The brand is not limited to any particular sector and not limited to a Singaporean brand. It can be any brand from any country and this brand will enter any country that it is not currently found in.
1. Evaluation of selected target market gained via secondary 10% research
2 Suitability of market entry recommendations 10%
3 Suitability of marketing strategy recommendations 20%
4 Suitability of marketing mix recommendations 40%
5 Appearance/layout of report and referencing 10%
6 Understanding and application of international marketing 10% concepts and techniques gained from engagement with
scholarly literature.
Assessment Guidelines Part Two:
1. The choice of brand must be agreed in advance with your tutor. Any such agreement does not absolve students of the responsibility to ensure that the brand is not available in the UK market.
2 It is anticipated that the assignment can be completed from public sources information (e.g. databases, annual reports, press reports, websites, and promotional literature). If you wish to contact any organisation, then the explicit prior permission of the module co- ordinator must be obtained.
3 Appendices of not more than 500 words may be attached. Such appendices must contain supplementary information only and should not be used to circumvent the word limit.
4 The 10% leeway rule on words applies to the main report only not the appendices