A global industry comparative analysis.
1. The task is to conduct a global industry comparative analysis that will help develop the strategy for expanding your organization’s products into a new country. Note that the term products will refer to products, services, or a combination of the two.
In this fictional market expansion, your analysis will examine a real-life organization. To accomplish this task, you need to identify and assess the risks that your organization may encounter, such as market barriers and competition, as well as opportunities for success in the selected country. As the general manager for strategy, you have been tasked with the following:
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Analyze your organization’s resources and capabilities (organization profile).
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Evaluate the external environment, specifically the industry in which your organization operates (industry analysis).
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Select a new country as a market for expanding your organization’s products (country risk assessment). You will select one country from the provided list and assess the risks associated with doing business in that country, including risks presented by its economic, political, and cultural environments.
Based on your research, in three weeks you will make a recommendation to your senior vice president and CEO on expanding into this new market.
2. The first step in conducting your global industry comparative analysis is to choose an organization.