MKT 331 Integrated Marketing Communications.
Use the Marketing Plan template and guide to develop a marketing plan for a product or service of your choice. Because this class is focused on IMC, the communication section of the marketing plan is the most important for you. Marketing Plan is a template. You may not need all of the sections – just use the ones that are pertinent to your product or service. One thing that you’ll want to add at the beginning of the Marketing Plan is a budget.
Plans have to be based on a budget. The length of the project should be no longer than 20-24 pages double-spaced including cover page, executive summary, table of contents, marketing plan, references and exhibits (if needed).