In-depth Company Case Analysis (MGM Resorts International.
1. Title of News article/video clips that describe any issues of MGM Resorts International 2. Source (reference, citation, and/or link) a. Name of the Journal, Newspaper, Magazine, and/or Web magazine should be specified (link should be included) 3. Brief summary of the news article / video clips a. Use key words that best describe and summarize your news article b. State a problem you observed before the issue happened to MGM Resorts International / Entire casino industry c. Interpret impacts of the issues of MGM Resorts International on their performance 4. Analysis a. Brief 3C analysis i. Company – MGM Resorts International ii. Customer – Their main target customers iii. Competitors – Their main competitors that are related to the issue in the news article b. SWOT analysis in regards to the issue found in the news article i. Strength ii. Weakness iii. Opportunity iv. Threat c. Conclusion and strategic suggestion based on those two analyses 5. Overall interpretation and strategic suggestions a. What reactions/changes/new strategic approaches does MGM Resorts International have to make in the future? Instruction 1. Should be 2-3 page long, but no longer than 3 pages (reference, tables, and figures not included) 2. APA format required only for Graduate Students 3. 1.5 spacing, Times New Roman, 12 font size required 4. Cover page not required 5. Name and Peoplesoft ID # required 6. 2 voluntary presenters will get 5 extra credits