Developing social marketing plan for health promotion.
Description Provide an overview of the assigned article then address the following questions: 1) What contribution does the article make to the field of strategic communication? 2) What are the strengths and weaknesses of the article’s approach? 3) What theoretical and/or practical implications are the article making? 4) What are your major takeaways from the article? 5) Why would the article appeal to the intended readers? In other words, what are the selling points of the article?