The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory..
Description
The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory.
The report should be 3000 words. A written report which will answer the following question: How can charities (SAMH and Scottish SPCA) in Scotland embrace digital tools and technologies to improve their competitive position? The charities must be SAMH and Scottish SPCA – critically analyse the need for, and impact of digital marketing technologies on these organisations using appropriate digital marketing, marketing and management theory. The assessment should include the following: • Provide an extensive overview of the charity sector within Scotland • Identify the challenges facing charities and third sector organisations around adopting digital tools and technologies (utilising relevant digital marketing theories and academic resources) • Critical analysis of two third sector organisations (SAMH and one other) in terms of their current digital tools and technologies used • Discussion on how the SAMH can reach new audiences using digital tools and technologies Layout The layout of the report should include the below; 1.0 Executive Summary 2.0 Introduction 3.0 Main Body 3.1 • Provide an extensive overview of the charity sector within Scotland 3.2 • Identify the challenges facing charities and third sector organisations around adopting digital tools and technologies (utilising relevant digital marketing theories and academic resources) 3.3 • Critical analysis of two third sector organisations (SAMH and one other) in terms of their current digital tools and technologies used > How much growth after using these methods > How much each charity spent on digital marketing 3.4 • Discussion on how the SAMH can reach new audiences using digital tools and technologies 3.5 • Similarities between the both charities 4.0 • Recommendations for both charities for future digital marketing techniques