To what extent does this case study confirm the view that the audience is ‘active’? The essay should include a discussion of at least two of the theories of the audience (including in relation to popular culture) that we have looked at..
2. Many communication studies approaches to audiences and popular culture argue that audiences are active participants in using or consuming media. Develop a specific case study through which to explore the role of the audience in popular culture. This may involve looking at a specific artist, media product, or theme. To what extent does this case study confirm the view that the audience is ‘active’? The essay should include a discussion of at least two of the theories of the audience (including in relation to popular culture) that we have looked at.
3. Advertising is crucial to the functioning of a market system, but many analysts also argue that it gives rise to problems, including
a) the creation of ‘false needs,’ b) over consumption, and c) the propagation of dominant ideologies. Through the analysis of a specific case study, explore at least one of these critiques of advertising. A case study may include a particular advertisement, a campaign, a genre of advertising, or a product area (for example, car advertising). The essay should include a semiotic analysis of an ad.