The Elements and Principles of Design – Brand Advertising.
Discuss the relationship that the basic design principles and elements have with the foundations of graphic design Career Relevancy In this discussion, we will discuss the design principles and elements. This is relevant to your career as a professional graphic designer because all pieces you will create for clients will be composed of design elements and be arranged according to design principles. Indeed, the key to being a successful professional graphic designer is understanding first how to choose appropriate visual elements to communicate a unique message and next placing those elements within an appropriate layout and structure so the communication is clear. Background DES370_Discussion2.jpg Graphic design is fundamentally about visual communication. Though to non-designers it may seem like design is magical in how a piece comes together, designers know that when you use the principles of design to guide how you are using the elements of design, creating a successful design piece is easy. Professional graphic designers will know how to do this intuitively. As a student, now is your chance to practice working with these things to ensure you too are successful. Elements of Design The elements of design refer to the visual elements within a design. They are the actual things you can see and are the building blocks of any design piece. The following are considered to be elements of design: Point Line Shape Color Texture Type You can find visual examples of each in this week’s Course Media reading materials. Principles of Design The principles of design refer to the ways the elements of design are actually used within a composition. They are the formula behind how you might choose to use the elements. The principles of design all tend to support one another in a collaborative relationship. Though any given piece may be more dominant in one particular principle or another, a successful piece of design tends to have all principles present to some degree. The following are considered to be the principles of design: Contrast Repetition Alignment Proximity As with the elements of design, you can find visual examples of each in this week’s Course Media reading materials. When understanding how the design elements and design principles relate, it is helpful to think in terms of cooking. The elements of design are the ingredients while the principles of design are the recipe itself. When you use the correct ingredients in the correct manner you are sure to have a tasty dish. The same is true with the elements of design and the principles of design.