Evaluate the Components of a Successful IMC Program.
Description
Prepare a report illustrating and describing the important components of an IMC program (i.e., advertising, public relations, etc.). Be sure to address the following: Define the various components of an IMC campaign. Identify and recommend strategies to evaluate the effectiveness of an IMC campaign. Justify the value of each component in an IMC. Design a table illustrating your findings to be included in your report. This table should be comprehensive and include all the above criteria. Support your report with a minimum of five scholarly resources, at least three of which have been published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.