Consumer Behavior assignment.
Assignment #1: View the following two ads: https://www.youtube.com/watch?v=6K1IEd_ga_M (Budlight) https://www.youtube.com/watch?v=jO553ijYaJw (Tide). Then critically evaluate each ad on the application of each of the six principles of sticky ideas put forward by Heath & Heath (2007). Are some principles better applied than others in each ad? Explain.