Business/Product/Service for Marketing Plan.
Describe in detail the business/product/service for which you want to write a marketing plan. Read the marketing plan project guidelines before choosing. It must be a real business (one for which you currently work, one that you own, or one that you plan to start some day). It also could be a local, small business if the owner/manager agrees to work with you to develop the plan. Per the marketing plan project guidelines, there is a plan in the Appendix of your textbook that we’ll use as an example.