Designing a Survey.
You will design a questionnaire that might be used in a survey to assess people’s voting behavior in the last presidential election. The survey should try to capture the issues that informed the respondent’s decision about whether and how to vote. Your questionnaire should obtain the following from each respondent: Their age, gender, race/ethnicity, and occupation Whether or not they voted in the last election and, if so, whether they voted for Clinton, Trump, or someone else (a 2-part contingency question) The issues that affected their vote choice in the form of a matrix question, using Likert-type responses to five statements. This project should be 3-4 pages long. The first page should be the questionnaire laid out in the format you would use if you were actually conducting the survey. Make sure that the format will be easy to read and will not be difficult for respondents to answer. Be sure to provide appropriate spaces for respondents to check or write-in their answers. Question wording should be simple and straightforward: avoid double-barreled questions, loaded terms, and negations. For closed-ended questions, response categories should be exhaustive and mutually exclusive. Matrix questions using Likert-type responses should have a consistent scale. In the following 2-3 pages (double-spaced), discuss these issues: Question order: Why did you put the questions in this order? Question wording: For the Likert-scale questions in part 3, what concept or dimension of a concept do you hope to measure? Why did you word it this way? Also identify the level of measurement and explain why it is appropriate. (You may wish to review the lecture and readings on measurement from earlier in the course.)