E-marketing Primark website critique.
http://www.primark.com/ Founded in 1969, Primark is a high street retailer selling clothes and accessories at very competitive prices that represent value for money. It has a presence in the UK, Europe and USA with a total of 350 stores. You have been asked to analyse and critique their online presence of Primark with particular focus on the customer web experience and social media networking. Your critique should include an analysis of the firm’s online presence and emarketing activities focusing on: o Web experience o Social Media Networking. While you are free to format and structure your report accordingly, it is expected to include: o Title Page; o Content List; o Introduction; o Main Body: ▪ Web experience ▪ Social Media Networking o Summary/concluding remarks; o References and Appendices.