Based on this week’s course readings, define what a good mission should be telling us, and define what constitutes a good vision statement. 

• Based on this week’s course readings, define what a good mission should be telling us, and define what constitutes a good vision statement.
• Based on the definitions provided, provide an example of a company that has produced a good mission statement; additionally, provide an example of a company that has laid out a successful vision statement.  Make sure to provide the the mission and vision statements you evaluated.
• Many organizations talk about how there is a need to develop a new strategy, but unfortunately do not clearly understand the difference between developing a strategy and establishing a new plan.  Using the course readings, clearly define the difference between a Strategy and a Plan.
• Define Goals and Objectives and explain how managers use these to support the organizational plan.