You are a group of advisors to the Management Board in your company.
In determining the company’s strategy in the next 5 years, your managers have required you to prepare a 2,500 word market report. The market report should, as a minimum, address the following key issues:
1. A description of your company and the industry your company is in, including: An overview of the company. An overview of the industry (including some key statistics such as revenue, employment, the industry’s contribution to national GDP, and industry growth rate).
2. An analysis of the market structure the industry is in, including: The type of market structure it is in and why (based on the characteristics of the industry). The market leaders in the industry and some statistics about them.
Back