Assignment Question: You are a newly appointed business consultant for an organisation in your domiciled country that specialises in business to business (B2B) markets for products (or services). Your client is considering venturing into one of the countries of The Trans Pacific Partnership Agreement (TPPA) a trade agreement signed on 4 February 2016 in Auckland, New Zealand among twelve Pacific Rim countries.[Students should appreciate that the concept of ‘self reference criterion’ is of fundamental importance to cultural understanding and cross-cultural analysis. Students should use specific examples of engaging in personal, face to face negotiation in overseas business to business markets in their answer. Answers should be company, market and country specific. (1,000 Words – 25 Marks)]
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