Task: LO 1: Explain the role of marketing and how it interrelates with other functional units of an organisation. P1 Explain the key roles and responsibilities of the marketing function. P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
Task:
LO 2: Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
P4 Produce and evaluate a basic marketing plan for an organisation.