Assignment 2 is a case study. You are to read the Case Study – Ryanair – The Low Fares Airline: Whither now (enclosed under the ‘Unit Overview’ tab on the unit’s Blackboard site) and answer the questions relating to the case. Those questions and allocated marks are as follows: 1. Why has Ryanair been successful thus far? 10 marks. 2. Is Ryanair’s strategy sustainable? 10 marks. 3. Would you recommend any changes to Ryanair’s approach in changing environmental circumstances? 10 marks. 4. Did the Aer Lingus bid make strategic sense?
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