Marketing 1, Corporate boards are tasked with the responsibility of ensuring that the organization remains in compliance with all areas of operation. Boards need to work in tandem with the administrative staff. Boards must ensure that they review all areas of health care organizations from financials, operations issues, medical error reporting, credentialing of providers, and other potential risk areas. Review the readings and the PowerPoint presentation in this week’s readings. What should the Board know? Create a one-page, single-spaced memo as a member of a governing board for a health care organization. Direct this memo the organization’s CEO. List the reports that you would like to have prepared for next month’s board meeting.( ONE page) 2, Credentialing of clinicians is a specific area that requires integration of quality improvement with risk management functions. Credentialing is an official process that all health care organizations must complete. The National Practitioner Data Base (NPDB) is a specific source that organizations should use for assuring that licensed providers have no records of fraud, lawsuits, et cetera. In addition, state licensing boards must also be consulted to ensure that the clinician indeed has a license and may be employed by your organization. You are the risk manager in charge of credentialing of a large, teaching hospital. All health care providers must be credentialed prior to working with patients. Consider one of the following: • foreign-trained medical students. • on-call registered nursing from a staffing agency. • a physician with three pending lawsuits from patients injured by the physician. What type of credentialing needs to be considered for your choice? What databases should be checked? What type of background should be collected? Create a 250- to 300-word response (250 words) 3, Over the past several years, business and society overall have seen changes that have significantly impact the sales profession. Some of those changes are technologically-based, such as e-commerce Web sites and smart cell phones with powerful voice and data capabilities. But there have been other types of changes, such as an increased emphasis on establishing an ongoing relationship with a customer, rather than simply making a sale.(250 words) Describe three relevant current or future trends you envision, and describe how you think each trend will impact the sales profession.
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