A jointly written academic report of no more than 3000 words excluding references and appendices. The report should elaborate on the advertising strategy in greater depth and detail using academic theories and references to additional published academic research (cited using Harvard citation style) where relevant.
This assessment is designed to test not only your commercial flair, creativity and presenting/organising skills, but also your knowledge of the course content. Groups who get carried away with their idea but do not correctly apply the concepts in the course material and texts invariably produce weaker work.
Every report should also include a diary of all group meetings and activity. All group members will normally be allocated the same mark. Groups can divide the work as they see fit, but carefully copy-edit the final report so that it reads like one fluid document and not several disconnected ones.