Quants Case study presentations must use journal articles and material from the textbook, videos, company news, media releases, etc.
A 1000 word report of the case study is to be submitted at the beginning of the session.
1. Formatting of headings etc is correct.
MKT2BBM : Presentation Guide
The goal of the case study is to enhance your ability to solve brand related problems, using the theory of the chapter you draw your case study from. You are to analyse your chosen company and the brand(s) it uses.
Your analysis should include these sequential steps:
1. Present the facts surrounding the company.
2. Identify the key issues.
3. Weave the chapter theory into your analysis of the company/brand.
4. List alternative courses of action that could be taken which may help the company/brand.
5. Recommend the best course of action.
Identification of the Key Issues such as:-
1. new opportunities
2. changing environment
3. decline in competitive position
4. etc.
List alternative actions pertaining to the key issue(s)
1. Consider courses of action based on their suitability to the firm and situation.
2. Proposed courses of action should take into account such factors as business category, goals, the customer market, the overall strategy, the product assortment, competition, legal restrictions, economic trends, marketplace trends, financial capabilities, personnel capabilities, sources of supply.
Recommendation of the Best Course of Action
1. This is an analysis not just a brand case summary.
2. Assessment is based on how well you identify key issues or problems, outline and assess alternative courses of action, and reach realistic conclusions.
3. You need to show a good understanding of both the principles of brand management and the issues that the company is facing. Be precise about which alternative is more desirable for the company in its current context.
4. Your goal is to apply a logical reasoning process to branding.