Task – Mini Case Study: Salty Dog Read carefully the Salty Dog Mini Case Study on page 3; then answer the following two questions. You will need to draw upon your understanding of the audio lectures, the recommended texts and your further reading to help develop your answers. Q1. As a newly recruited marketing manager for Salty Dog, outline your priorities? Q2. Justify these to the owners of Salty Dog? • Respond in a presentation of no more than 15 minutes (video) or 10 narrated Powerpoint slides, or some combination of the two. • Make reference where appropriate to the models and sense-making tools used in the course material, in the core reading and in the recommended reading for this course. • The presentation must present logical reasoning, and where references or quotations are included, correct Harvard style referencing must be applied Please note that the following criteria will be used to assess the submitted work in its entirety: • Was the report well structured? • How well did you present your analysis? • Were the key issues explored with reference to the relevant literature? • Does the report meet the required standard including timing or other limits as outlined above?
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