Evidence of the ability to:
Develop marketing objectives for an organisation including:
o undertaking strategic analysis reviewing current marketing performance
o formulating short and long-term marketing objectives
Develop a marketing risk management strategy.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
Summarise financial management techniques
Identify and provide overview of key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
Analyse organisational structure, policies, procedures, products or services and overall strategic plans of an organisation
Discuss principles and concepts of marketing and evaluation methodologies
Compare and contrast strategic, operational and tactical analysis techniques.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the business development – marketing field of work and include access to:
Examples of previous marketing strategy, analyses and plans
Office equipment and resources
Relevant legislation, regulations, standards and codes
Case studies and, where possible, real situations