1. Develop marketing plan for property.
1.1 Potential tenant profile and benefits of effectively marketing property for lease are discussed with
landlord.
1.2 Strategies and timeframe for marketing property,
including possible marketing activities, are discussed with landlord.
1.3 Costs of different marketing strategies and activities are discussed with landlord.
1.4 Marketing plan for property is prepared and presented to landlord in line with agency practice.
1.5 Marketing plan, including marketing activities and budget, is agreed with landlord.
2. Check marketing
materials.
2.1 Marketing materials that reflect agreed property and agency marketing plan are developed within agreed budget and timeframes.
2.2 Marketing materials are checked for accuracy and
compliance with agency and legislative requirements
3. Implement marketing
activities.
3.1 Persons involved in marketing property for lease are briefed on their roles and responsibilities to ensure success of marketing activities
3.2 Marketing activities are implemented in line with agreed marketing plan and budget.
3.3 Responsibility is assigned for ongoing monitoring of marketing activities
3.4 Marketing activities are implemented that comply with agency practice, ethical standards and legislative requirements
3.5 Landlord is kept informed of progress of marketing activities according to agency practice and legislative requirements
4. Review and report on
marketing activities and
plan
4.1 Marketing activities are reviewed against aims and objectives of marketing plan
4.2 Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.
4.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people if property proves difficult to lease
4.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.
4.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives.
4.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.
2. Competencies to be assessed
The NSW Office of Fair Training requires (along with other conditions) proof of successful completion of the following five core units and 19 elective units (the total being 24 units) in order to award an individual with Certificate IV in Property Services (Real Estate).
5 Core units
1. CPPDSM4007A – Identify legal and ethical requirements of property management to complete agency work
2. CPPDSM4008A – Identify legal and ethical requirements of property sales to complete agency work
3. CPPDSM4009 – Interpret legislation to complete agency work
4. CPPDSM4015B – Minimise agency and consumer risk
5. CPPDSM4080A – Work in the real estate industry
19 Elective Units
1. CPPDSM4003A – Appraise property
2. CPPDSM4005A – Establish & build client/agency relationships
3. CPPDSM4006A – Establish & manage agency trust accounts
4. CPPDSM4049A – Implement maintenance plan for managed properties
5. CPPDSM4010A – Lease property
6. CPPDSM4011A – List property for lease
7. CPPDSM4012A – List property for sale
8. BSBRKG304 – Maintain business records
9. BSBLED401 – Develop teams & individuals
10. CPPDSM4056A – Manage conflict & disputes in the property industry
11. BSBSMB406 – Manage small business finances
12. CPPDSM4022A – Sell & finalise the sale of property by private treaty
13. CPPDSM4020 – Present at tribunals
14. CPPDSM4016A – Monitor & manage lease or tenancy agreement
15. CPPDSM4017A – Negotiate effectively in property transactions
16. CPPDSM4019A – Prepare for auction & complete sale
17. CPPDSM4014A Market property for sale
18. CPPDSM4036A Broker sale of industrial, commercial and retail property
19. CPPDSM4013A Market property for lease
This assessment will address the requirements of Module two: CPPDSM4013A Market property for lease unit. There will be a series of face to face activities that will be conducted over the whole program. These will contribute to your assessment of competency in this unit. Your active participation in the group activities and your general communication will all contribute to a successful assessment of competency.
The participant (You) should be able to demonstrate competency in the following elements/skill sets and performance criteria to be deemed competent in this unit. These are listed below.