Market Property for Sale

1. Develop marketing plan for property. 1.1 Potential buyer profile and benefits of effectively marketing property for sale are discussed with seller
1.2 Strategies and timeframe for marketing property, including possible marketing activities , are discussed with seller.
1.3 Costs of different marketing strategies and activities are discussed with seller.
1.4 Marketing plan for property is prepared and presented to seller in line with agency practice.
1.5 Marketing plan, including marketing activities and budget, is agreed with seller.
2. Check marketing
materials. 2.1 Marketing materials that reflect agreed property and agency marketing plan are developed within agreed budget and timeframes.
2.2 Marketing materials are checked for accuracy and compliance with agency and legislative requirements.
3. Implement marketing
activities. 3.1 Persons involved in marketing property for sale are briefed on their roles and responsibilities to ensure success of marketing activities.
3.2 Marketing activities are implemented in line with agreed marketing plan and budget.
3.3 Responsibility is assigned for ongoing monitoring of marketing activities .
3.4 Marketing activities are implemented that comply with agency practice, ethical standards and legislative requirements.
3.5 Seller is kept informed of progress of marketing activities according to agency practice and legislative requirements.
4. Review and report on
marketing activities and
plan 4.1 Marketing activities and plan are reviewed against aims and objectives of marketing plan.
4.2 Feedback on outcomes of marketing activities is sought using reliable methods and verifiable data according to agency practice.
4.3 Need for alternative marketing activities and adjustments to marketing plan are assessed in consultation with relevant people if property proves difficult to sell .
4.4 Effectiveness of planning and marketing processes is assessed to identify possible improvements in future activities.
4.5 Costs and time lines are analysed to evaluate and improve future marketing initiatives.
4.6 Conclusions are prepared from verifiable evidence and advice is provided on future marketing initiatives.
3. Essential knowledge to be assessed ethical standards associated with marketing properties for sale
factors considered in review of effectiveness of marketing strategy, plan, activities and materials
factors influencing choice of marketing strategy
marketing activities, including:
• advertising, including print and electronic media
• agency property guides
• brochures
• direct marketing
• business-to-business marketing
• inspections
• mail-outs
• networking
• open house
• signboards
• seminars
• targeting markets by service type
• internet and online advertising, including web pages, virtual tours and online directories
marketing budget
marketing materials
marketing plan
marketing strategies for:
• businesses
• commercial properties
• development properties, including subdivision and multi-unit sites
• industrial properties
• residential properties
• retail properties
• rural properties
principles underpinning effective marketing materials
relevant federal, and state or territory legislation and local government regulations relating to:
• anti-discrimination and equal employment opportunity
• consumer protection, fair trading and trade practices
• employment and industrial relations
• financial services
• OHS
• privacy
• property sales
risks and risk management strategies
strategies if properties prove difficult to sell.