Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.
1. Findings and discussion
Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014).
2. Analysis and evaluation
Using the communication model, critically evaluate your chosen organisation’s approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.
3. Recommendations
Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.
4. Conclusion
5. References
6. Appendices