Instructions: 1. Read the case study below. 2. Provide an understanding of the international ethics issues related to the case pertinent to the brand/company. 3. Provide insights on corporate social responsibility related to the context brand/company. 4. Provide a realistic and justified international marketing recommendation. *Remember to support your findings, arguments and recommendation with academic, peer reviewed sources. Case: You are the new international marketing manager for medium sized Australian sporting equipment wholesaler called Oz Sportz (QLD) (Oz Sportz is not a real company). The company is a producer, wholesaler and retailer of Sports equipment in the medium to high end of the market. You have been given the task to evaluate international outsourcing of some production in Indonesia (you can make the choice within the country) for the company due to increased high demand where production cannot be achieved at the 100% level domestically. Oz Sportz has some technological advantage and unique competitive advantage as many of their football boots and balls are made from kangaroo leather. There have been many Australian companies outsourcing textile manufacturing and supply in countries around the world. There are many advantages of outsourcing of manufacturing in overseas countries. However, more recently there have been a movement toward ethical production which has brought this practice under the microscope. Globally we have also seen a growing trend of socially aware or socially-conscious consumer. These changes to global outsourcing and consumer trends of ethical consumerism may help position your argument. Evaluate outsourcing of some production for the firm and the brand implications. Please consider the Corporate Social Responsibility (CSR) issues related to the context. Assess the case and develop some recommendations. What approach would you would take and why? Please make sure you take into consideration your firm and the Corporate Social Responsibility (CSR) issues when putting forward your arguments. Tutorials, readings and lectures will assist students in how to complete the assessment. (Therefore, please attend all related tutorials and lectures) Student Action: You are the international marketing manager for Oz Sportz. You have been given the task to evaluate the outsourcing of production implications for the firm currently producing 100% in Australia. You have been asked to evaluate outsourcing production (Indonesia). Further, the firm is targeting international consumers for sales. Choose one of these countries; Germany, Netherlands and China. Assess the case and develop some insights related to ethics and a recommendation for the approach you would take and give reasons why. You should link these insights to the recommendation, with a potential long term recommendation. All argument and analysis needs to be linked clearly to the firm, the product and the brand. Focus on Corporate Social Responsibility (CSR). Structure headings as below; Section 1. Identification of case ethics issues (related to environment) (app. 500 words) Base your issues on theoretical international ethics concepts. As the international marketing manager, what are the pertinent environmental and ethical issues to be considered in this case? Use journals to help give your responses some depth. Section 2. Explore the social cultural and consumer behaviour elements of the context (you chose a country) (app 500 words) As the International marketing manager what are some social cultural and consumer behaviour implications, make sure you focus on the ethical issues. Use journals to support your alternatives. Section 3. Recommendation or choice of solution (app.500 words) Make a stand. What would you do as the International marketing manager for this company, link this with previous sections. How would you respond? What international marketing response would you recommend to the CEO and why? *Must have 15 academic references from journals or sorts
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