Weighting: 35% – Group report: 2000 words – Presentation: 15 minutes – In groups of 4 to 6, your group choose an existing product or a service from an Australian company. You have responsibility of analysing the key elements of their marketing plan for this product/service. – Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why. – The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems. – The report should be tightly argued with small steps of logic. – Key Recommendations must be clear – Harvard referencing is required Format: – The assignment should be written in report format. Suggested structure is as follows: – I. Company Background and Product/service Description – II. Target Market – describe their apparent target market – III. Marketing strategy – IV. Conclusion – Restate the most important points of your report. – It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should be 1.5, and sources of information used should be cited in the usual manner.
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