Strategic Plan Assessment You are an entrepreneur and would like to open an eBusiness and need to develop detailed analysis and plans to be successful. To complete this assignment you should: • Briefly describe an eBusiness you would like to develop, including the products or services you would like to sell. • Write at least three goals for your business. Each goal should include both a brief statement of purpose and a brief explanation. • Clearly describe in detail, the eCommerce strategy you are going to use to achieve your goals including aspects such as, but not limited to, value propositions, revenue models, target markets, business models, capital realisation and SWOT analysis. • Conduct an external environmental scan using Porter’s Five Forces Model and discuss the key factors that might impact the success of your business. • Clearly describe in detail, a marketing and advertising strategy for your eBusiness including aspects such as, but not limited to, behaviour models, consumer profiles, trust and validity, mobile, Apps, email, social media, transaction logs, and cost benefit analysis.
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