Topic: The analysis of environmental impact on International Marketing Management.”
Research on Theory and concept in general
• Legal impact
• Social impact
• Culture/Tradition/Belief/Religion impact
• Political impact
• Local regulations impact
• Industry impact
• Technology impact
• Financial/economic impact
• Consumer Behavior impact
• Climate/seasonal impact
Words: 1750
Reference: Harvard referencing
Purpose: The purpose of this assessment is to:
• Demonstrate the mastery on the discipline
• Identify and analyse marketing management issues in the contemporary business world
• Identify the related issues in the discipline and focus on possible solutions
• Provide recommendations that are ethically and culturally sustainable
Description: “Analyse the environmental impact on International Marketing Management.”
Students will conduct research on the topic and write an essay. They should use books and scholarly resources for this essay and provide Proper referencing. More specific guidance will be provided in class.
Lecture Topics to be covered for this assignment:
• International Marketing
• International economic and financial environments
• International cultural environment & consumer behaviour
The following criteria will be used to assess this assignment:
Five criteria will be used to assess the project:
1. Demonstrated links to appropriate readings
2. Scope of analysis and links to theory
3. Depth of analysis
4. Presentation of a convincing argument
5. Clear recommendations based on the analysis or argument
6. Clarity of expression and error-free language