Requirements Choose one tourist attraction/destination in Melbourne (for Melbourne students) and Sydney (for Sydney students) for this assessment. You need to conduct some research on the attraction/destination. Report back the following information using the Report Template provided on the LMS 1. A brief background of the attraction/destination 2. SWOT analysis ï‚· Strengths – what areas do this tourist attraction/destination do well, compared to competitors ï‚· Weaknesses – what areas need improvement ï‚· Opportunities – these may be areas (usually out of the control of the organisation) that may offer new business possibilities, for example extension of operating hours ï‚· Threats – these may be areas (usually out of the control of the organisation) that could negatively impact business, like a major construction near the destination that may affect business for a year or two years. 3. Target Profile: The bases of market segmentation and target market of this Attraction/Destination You need to have at least 3 references along with in-text citation.
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