The NPDProject
1.[Assignment 1] Consumer Persona
Evaluate the market and competitive landscape for autonomous vehicles (AV’s).
Identify and describe trends in technology influencing AV design.
Determine and profile a key consumer target market for the company to focus on.
Develop a design persona around which to develop a new AV.
2.[Assignment 2] The new product
Using the Persona you have created in assignment 1 create a full New Product Protocol and product introduction plan
A New Product Protocol contains all information needed for senior management to sign off on this project development and move totowards launching a newAV.
Ideation, concept formation, product design, financial and market business case, product launch and marketing strategy…More on this later.
Assignment 1 submission
Maximum 1500 words
Excluding coversheet, title page, references, appendices
If you are using appendices don’t expect them to be graded –all relevant information and needed detail should be in the main report
Excluding the actual persona A4 page.
In a management report style (not an essay)
Can use very summarised tables, illustrations and pictures, graphs and charts etc. to give life and excitement to the report
All sources of information used should be referenced.
You can use a superscript approach to citing and referencing
Must be run through TURNITIN
Assignment 1-Critical Note
Please note that you will NOTbe coming up with a new product in this phase of the project –just understanding the consumer, key influencing trends and creating the basis for ideation.
Don’t be tempted to jump ahead and think of a finished product –do your market and consumer homework first!
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