• Identify the company which have existing product or services in any other country which are now entering into Australian market (Absolutely new country). Remember the company should not already be existed in the Australian market. • After that you have to discuss the early section of a comprehensive international marketing plan. • You are expected to utilise numerous data sources in compiling your project, such as government (country) and non-government sources (UN, World Bank, IMF, etc.), company records, consulting, legal and advertising firms, country-specific internet sites, trade statistics, and embassy resources, Department of current affairs, free trade agreement etc. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source. (Use appendices if cannot covered due to word limits). • Use most of the theories in every section with proper reference and source and data to support • Don’t talk about the country only …discuss related to product, organisation and country. • I have attached the two example of full marketing plan assignment. Please only refer from introduction to Swot analysis for this assignment. See the format and marking criteria carefully and stick to it pls.
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