Word Limit: 1,500 words (Plus or minus 10%) Learning outcomes assessed: Explain how special events are defined and classified ,Explain the scope and impact of marketing and events within an organisation , Describe the marketing mix and explain its role in a marketing strategy , Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.) This coursework is worth 100% of the total marks for this module. Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.
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