Students should look at the video and record a response. The post should ‘contextualise’ the materials. That is, take the theory and show how it might be applied in a real organisation. (EACH ACTIVITY SHOULD BE OF 200 WORDS EACH.) Activity 1 Go to Nestle’s Australian web site (www.nestle.com.au). Review its latest news and the Peter’s brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not? Activity 2 If a company is interested in estimating the distribution of income in the Northern Territory or New Zealands’s North Island, how could it proceed? Be specific. Activity 3 Visit three web services of fast moving consumer goods (FCMG) companies (for example Unilever and P&G). Is there evidence of a segmented approach or are they mass marketing? Rank the three companies in terms of how well they segment their market and prepare a set of recommendations on how they could segment their market further. Activity 4 Discuss how worldwide demographic trends are affecting opportunities for international marketing and which industries are set to benefits from the ageing baby boomers.
Back