Assessment Details • Include an introductory summary of the overview of the Whitsundays and the Great Barrier reef, the chosen business segment your article will focus, and the media choice. • Choose either a business segment from the hospitality sector or the tourism sector and focus your article on that sector only • Discuss the importance of the chosen business segment to the local community through jobs, economic development and tourism and the customer segments the business segment services. You need to stay focussed throughout the article to your location, business and the customer segments. • Include discussion in your article on the environmental factors including social, political, ecological, international, legal and technological impacting the segment locally and discuss the factors currently influencing the success of business and the ability to meet the needs of your customers. • Discuss how business is reacting to these factors and meeting the needs of the changing landscape and consumers through innovation and adaptation. • Conclude the article with considerations needed for the future sustainability of business and any changes required to ensure operation in the future • You need to be focussed in your article and be clear on the facts you are using. Ensure you attach a reference list to your article. You MUST use reference material to support your article.
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