Question one: 25 Marks
Do you believe that Kelly Lester’s business is a candidate for reshoring back to USA? Explain. (250 words)
Question two: 50 Marks
Develop a social media marketing plan for EasyLunchboxes. One which social media should Lester focuses her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend? (600 words)
Question three: 25 Marks
What steps should she take to transform EasyLunchboxes into a recognizable brand name? (250 words)