Brand restyling , suggesting marketing strategies in terms of fashion & digital communication. Content ANALYSIS I – 5Ws i.e. PESTEL, 5 forces framework, personality, history, exhibitions, books, shows, locations/touch points, CRM, CSR, recent/old articles/ interviews, first/last/iconic moods, videos, advertising, shops, iconic products/people, brand ambassadors… B- ANALYSIS II – tools & frameworks i.e. strategy statements, business model, archetypes, characters, metaphors, emotions, genotypes, brand equity pyramid, strategy groups, positioning maps, ethic/aesthetic maps, semiotic mapping, benchmarks, innovation canvas, annual reports, BCG, SWOT analysis, strategy clock… C- WITHOUT THIS PART, I AM DONE HERE CONCEPT & BIG IDEA i.e. cascade goals, your concept, how to solve a problem, the big idea, the link between the brand and a relevant mid or long term trend showing the (re-)tuning between brand and society… D- ACTIONS & LEGALS & BUDGETING minimum a detailed description of a practical action, whether it’s marketing, merchandising, retail, or communication. A business plan demonstrating the financial sustainability of the taken action and the legal one whether necessary
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