Working in a group of 5 students, you need to develop a marketing plan for a company/product. A marketing plan template is uploaded on the Moodle. The report should mostlyfollow the template.
Please note:
• all reports are to be submitted to Turnitin on Wednesday evening BEFORE your Thursday presentation in your allotted week – weeks 4-11 (except for week 6).
• you will be expected to have consulted books, at least 10
relevant academic journal articles, conference proceedings, theses, dissertations, market reports and so on to prepare the report
• Maximum of 10 minutes of presentation time for each group and 5 minutes for Q&A
• for in-text citation and referencing style you must follow the style guide document on Moodle.
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