For this assessment, you will need to choose one multinational enterprise (MNE) from the Fortune Global 500 list (2019)* operating in one of the following industries+.
- Apparel
- Computers / Office Equipment
- Electronics / Electronic equipment
- Food consumer products
- Pharmaceuticals
- Telecommunication
Part 1: Background of your chosen MNE and industry analysis
In this section, you will need provide the background information of your chosen MNE and analyse the trends in the industry your chosen MNE is operating in.
Q 1. Provide your company’s brief profile as an MNE. Information such as its country of origin, the company’s history, main products/services the company is offering, countries of operation etc. should be included.
Q 2. Analyse how the recent changes in the global economy in terms of one or more of the topics covered in this course from below have impacted the industry your chosen MNE is operating in.
- Globalisation and International Business
- Technology and IB
- Inter-governmental organisations and IB
Part 2: Host country analysis and MNE’s entry strategy
For this part, you need to select one foreign market (host country) your chosen MNE is operating in.
Q 3. Compare the national culture of the host country and the home country of your MNE. How have the similarities and/or differences in national cultures impacted your company’s operation in the host country?
Q 4. Use your understanding on the course topic Market Entry Strategies to analyse the entry strategy your chosen MNE performed when entering the country you are analysing. You need to explain the concept of the company’s entry strategy and its benefits/pitfalls.
Q 5. If you were given the responsibility of managing your chosen MNE’s operation in your selected host country, what additional or alternative actions would you have undertaken with your MNE’s international operation?
Part 3: Social responsibility and action plans
Q 6. Based on your understanding of the course topic Stakeholders in International Business and Responsible Management of MNEs, analyse how socially (or environmentally) responsible your chosen MNE is and recommend feasible action plans for the firm to tackle or address relevant social (or environmental) issues.