Learning Outcomes
Upon successful completion of this persuasive assignment, you will demonstrate that you are able to create digitally-written professional communications for readability, coherence, clarity, conciseness, and tone
Write a persuasive letter to Karlo Estates Winery in Wellington, Ontario convincing Karlo Estates Winery to endorse the GrapeTrail app in their monthly newsletter, The Vines.
1. Compose a persuasive letter to George Sandbank from Mohammed Asaduallah.
o George Sandbank, Karlo Estate Winery, 334 – 83 Avenue, Wellington, Ontario, R5Y7T2
2. Convince George Sandbank to endorse the GrapeTrail app in the monthly newsletter, The Vines. (Endorse: support, agree to, be convinced of)
3. Provide a logical rationale using the AIDA format. AIDA format is mandatory.
o The background information provides details helpful in creating a convincing letter.
o It is not necessary to use the details provided in the background information, but you may use the ideas to help generate your own ideas.
o Creating your own logical and convincing details to support your persuasive letter is encouraged and permitted.
o Some of the details in the background information are irrelevant and unnecessary. Read carefully for only important details.
o Do not copy any of the details directly into your letter word for word. Use your own words to create the email by paraphrasing or combining ideas to create your own original email.
o If you do cite directly from the background information provided a Works Cited page is included for your reference.
4. Submission guidelines include:
o Assignment must be typed using Microsoft Word
o Assignment must be a maximum of two typed pages