Overview
Create a one-page electronic poster based on a company of your choice. Try to be strategic and innovative while creating a competitive advantage highlighted on your poster.
Poster requirements
- Project title.
- Vertical or horizontal Orientation.
- You must include primary visual elements, either illustrations or photo illustrations. If you are creating an image in Illustrator you can get imagery from anywhere including the internet, printed information, shooting it yourself or by borrowing it from another photographer. You can add special effects, videos or an audio file.
- Use Infographics to illustrate business and statistical information making eye catching, shareable and easily digestible.
- Think about effective use of white space to organize your information.
- Don’t have the name of the company/product as your display head. Right something catchy to attract attention (i.e. National Dairy Council vs. Got Milk!)
- Carefully consider your visual and the way it will interact with the type and text. Consider where the visual will be placed in the design and how it plays off of the display type. Be creative — original art still required.
- Organize the width of your columns and lines of type, and the impact they have on readability.
- Make sure that all aspects of the poster are readable; the poster is not cluttered, and all visuals serve a specific purpose.
The report of the poster should include the following content:
- Determine who your audience is and why your poster addresses this demographic.
- Description of your topic and the primary source(s) you examined to identify your strategy (online communities, animal testing, ecological balance, political activist site, or personal blogs/home, nutritional information, statistics, scientifically proven facts etc.)
- Explain how you addressed the needs of the client. Determine what aspects of this product/service would attract someone to buy.
- State the reason that you consider the text and graphic design used for this poster “catchy”.