Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles. The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with regards to the business. Stakeholder analysis can also be used to assess the relationships between different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as owners, board members, managers, employees, and investors. External stakeholders are indirectly influenced by the business activities, like customers, suppliers, competitors, society and government.
Presenting a business example and contributing to the discussion forum, you will:
- identify and analyse functional areas in the business
- identify and analyse the internal and external stakeholders
- compare two industries with each other
- create a stakeholder matrix
- Discuss chosen stakeholders and industries in the context of relevant theories and frameworks
This assessments addresses the following Subject Learning Outcomes:
- a) Analyse and synthesise the fundamentals of business in the contemporary environment.
- b) Construct and Justify a professional value proposition as a business practitioner