Task:
1. Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation’s competitive Business Strategy
in a global context
2. Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass Assessment 2 you will need to:
Identify and assess some of the current strengths and weaknesses of the international organisation(s) relative to its global environment
Recommend a logical outline strategy / plan to enhance its global competitiveness.
How does assignment relate to what we are doing in scheduled sessions?
This assessment will allow you to reflect upon some of the core concepts which contribute to the foundational themes of the unit. This assessment will allow you to demonstrate your knowledge in understanding the nature of the global business environment within one particular sector; the pharmaceutical industry. You will be expected to think laterally about the global business environment (with particular focus on the macro environment) and the unique set of challenges an increasing level of interdependence can have on business activities/operations.